VSiN, The Sports Betting Network, names Steve Cohen Vice President of Talent and Programming

Award-Winning Sports Expert Expands VSiN’s First Content Offerings

LAS VEGAS, Aug. 05, 2024 (GLOBE NEWSWIRE) — VSiN, The Sports Betting Network (“VSiN”), announces the appointment of longtime media industry executive Steve Cohen as Executive Vice President of the Network , Talent and Programming. Cohen spent the past 20 years as Senior Vice President of Sports Programming at SiriusXM, where he built and oversaw sports talk radio stations, including affiliate channels across all of the professional sports. He will join VSiN’s leadership team to rapidly grow support, distribution, and audience, while continuing to provide gamers with the most reliable gaming experience anywhere.

“With more than 37 years under his belt, Steve is one of the most respected and influential executives in the media business and was key to the launch of VSiN on SiriusXM, ” said VSiN Founder, Brian Musburger. “Since we have established more than a dozen sports radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in radio, it’s hard to find a media leader with more experience giving audiences what they want. He is a popular manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, reliable information for sports players. “

With a focus on delivering premium sports betting programming, Cohen will identify new talent, strengthen the network’s inventory, and create additional content for wider distribution. The network will leverage its decades of experience across sports and media to support VSiN’s mission to provide sports news, analysis and actionable data to help make informed decisions. bet.

“Ever since I first met the team back in 2015, I knew they were building something special,” said Cohen. “I am delighted to be part of a team that has been at the forefront of the sports betting industry and look forward to the opportunity to develop my experience in creating content for each game and game to deliver a unique product. which caters to the needs of all sports fans, especially those who play sports.”

Cohen joined SiriusXM in 2004 and, as Senior Vice President of Sports, built and oversaw SiriusXM’s sports content and sports talk programs. , including hiring talent, demonstrating progress and productivity. He led the development and production of first-of-its-kind dedicated league radio stations such as SiriusXM NFL Radio, SiriusXM NBA Radio, and SiriusXM NASCAR Radio. In addition, Cohen and his team built and hosted SiriusXM Fantasy Sports Radio, SiriusXM College Sports Radio, SiriusXM FC, SiriusXM Civil Warall games Mad Dog Sports Radio channel, as well as individual channels dedicated to Power Five college conferences. He was in charge MLB Network Radio, SiriusXM NHL Network Radio and SiriusXM PGA TOUR Radio stations since the merger of Sirius and XM in 2008. He was also responsible for overseeing all play-by-play programming available to SiriusXM listeners, including NFL, MLB, NBA and NHL games, NASCAR, IndyCar, Formula One, golf, college. sports, international football, horse racing and more.

Prior to joining SiriusXM, Cohen worked at WFAN Sports Radio in New York, where he served as Executive Producer for the New York Jets Radio Network and the New York Giants Radio Network. He was one of the pioneers of the fantasy sports industry when he founded it Pro Football News and Injury Report in the early 1990s and was inducted into the Fantasy Sports Hall of Fame in 2017. In addition to his hosting on WFAN, Sirius XM, Westwood One and Fox Sports Radio, he has written numerous press releases and of digital, including ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer and go Newark Star-Ledger.

Cohen was recently honored as the recipient of the 2024 Jeff Smulyan Award presented by Barrett Media. Cohen has overseen programs that have won multiple Cynopsis and Ad-Week awards for Best Radio Shows and Podcasts and he and his team received a 2005 Eclipse Award.

A graduate of the University of Arizona, Cohen began his career in 1987 as a board director and tape editor at WFAN.

About VSiN
VSiN, The Sports Betting Network, is the premier sports media company dedicated to providing news, analysis and data to millions of Americans who play sports and making gambling a multi-billion dollar industry. . Powered by award-winning broadcasters and renowned commentators, the network informs and entertains consumers with the latest sports betting news and industry trends across multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 300 international radio stations across the US, VSiN.com , and VSiN.com /Podcasts.

The VSiN newsroom studio is available in the sports directory at Circa Resort and Casino in Las Vegas.

Media:

VSiN
Michelle Musburger
michelle@vsin.com
773.230.0629