Eastern Mountain Sports Accepts Mountain Reserve as Stalking Horse Bidder

Up to 60% off at all EMS stores

NORTHBROOK, Ill., Aug 6 2024 /PRNewswire/ — Eastern Mountain Sports (EMS), a cornerstone of the outdoor retail industry, announces that Mountain Warehouse, a global leader in outdoor apparel and apparel, has been acquired as a stockist hold on to its acquisition process. Mountain Warehouse intends to continue operating seven stores under the Eastern Mountain Sports brand. This underscores their commitment to maintaining the legacy of EMS and continuing to serve the outdoor community. The remaining EMS locations are set to close, and merchandise is available at incredible discounts at all locations.

As part of a Chapter 11 reorganization petition filed by June 18, 2024to facilitate a smooth transition while increasing the value of existing assets, Hilco Merchant Resources through a joint venture with Gordon Brothers will manage stop sales at designated EMS locations and stock burst events at other EMS locations. These sales events will offer greatly reduced prices on a wide range of outdoor equipment from hiking and climbing to cycling and kayaking as well as all the clothing needed for these trips. Buyers are encouraged to buy now while options are good, with these low prices, items are selling fast.
Sales details
Discounts: up to 60% off regular prices in all departments
Find a store near you: https://shopgenius.com/ems

Eastern Mountain Sports has long provided accessible outdoor equipment and unforgettable experiences. This unprecedented partnership with Mountain Warehouse, a company that shares these core values, ensures that the rich heritage of EMS will be honored and enhanced. Therefore, Mountain Warehouse will maintain the EMS brand and prioritize building and strengthening relationships with relevant and well-known outdoor brands.

EMS locations will be developed to improve efficiency and maintain a strong brick-and-mortar presence, so customers can continue to find products for themselves and receive expert advice from knowledgeable staff. One of the most important benefits of this anticipated partnership is the ability to retain and support dedicated EMS personnel. Their expertise and passion are invaluable assets that will contribute to the continued success of EMS.

EMS will always be committed to partnering with the local community to offer a diverse selection of products, including a variety of third-party brands, to create a unique shopping experience designed to meet the needs of the community through nothing.

“This prospect with a company that shares our values ​​and commitment to the outdoor community marks an exciting opportunity for Eastern Mountain Sports. EMS will continue to provide our customers with the best equipment outside experience while supporting our dedicated staff and local community.” – Dave BartonEMS President

About Eastern Mountain Sports: Eastern Mountain Sports is the first outdoor business focused on inspiring happiness by connecting people and nature with each other. Founded in 1967, the company has more than 50 years of heritage of providing quality, affordable equipment to nature enthusiasts of all ages, and a rich history of support that protects and preserves the outdoors. . With more than 20 locations throughout the Northeast and a national ecommerce store, Eastern Mountain Sports is committed to making sure entertainment is accessible to all. Eastern Mountain Sports is a subsidiary of GoDigital Media Group, an international conglomerate dedicated to inspiring excitement by connecting community, news and business across the spectrum of consumer interest.

About Mountain Warehouse: Mountain Warehouse was first established in 1997 by the founder Mark Neale and now operates more than 350 stores worldwide, serving more than 4 million foreign customers a year. Mountain Warehouse has been operating stores in the US for over 10 years. The outdoor retailer offers a wide range of outdoor activities, including hiking, running, biking, camping and skiing, with many accessories and clothes for the whole family. Mountain Warehouse is focused on providing growing customers with the best equipment and service at the best prices and keeping them warm and dry regardless of the weather.
www.mountainwarehouse.com

About Hilco Merchant Tools: Hilco Merchant Resources (www.hilcomerchantresources.com) offers a wide range of analysis, consulting, monetization, and financial investment services to help define and execute strategic plans. a seller. Hilco Merchant Resources’ activities fall into several main areas including procurement; inefficient retail supply; retail or distribution companies; event sales to turn unwanted goods into working capital; facilitating mergers and acquisitions; temporary management teams, teams or shop management; and, making money from furniture, fixtures and fittings. Hilco Merchant Resources is part of Northbrook, Illinois based Hilco Consumer-Retail. (https://hilcoglobal.com/companies/hilco-consumer-retail/)

About the Gordon Brothers: Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, management teams, consultants and investors move forward with changes. The firm brings a strong combination of expertise and capital to clients, developing unique solutions jointly or independently in four service areas: quality, standards, finance and investment. Whether it is to boost growth or facilitate strategic coordination, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to provide more capital, put assets to their highest use and reduce liabilities. The firm does more $100 billion quality feedback and reviews every year and provides short and long term income to changing customers. Gordon Brothers lends against and invests in stocks, real estate, equipment, receivables, machinery, equipment and other assets, as well as individually, providing consumer credit solutions beyond its market-leading services and testing services. The firm has its own headquarters Bostonwith more than 30 offices on five continents.

SOURCE Hilco Merchant Tools

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