How Kamala Harris’ shortened campaign could work in her favor

When Kamala Harris took up Joe Biden’s mantle last month and began her campaign for the presidency, she did so knowing she would have a short run leading up to the election.

While some thought the shortened campaign would prevent him from winning, giving him less time to introduce his platform and appeal to voters and raise more money, the two political experts told Business Insider that a short run could benefit Harris.

Alison Dagnes, a political science professor at Shippensburg University, told BI that, with nearly three months left before the election, there isn’t much time for the Harris campaign to make big mistakes. or end your welcome among the electorate.

Harris’ campaign began with relief from Democratic voters about the resignation and immediate enthusiasm that contributed to Harris’ fundraising efforts, said Dagnes, who focuses on political media.

Dagnes said even more momentum could be built from the much-anticipated news about Harris’s choice for running mate, which has already generated excitement over the telegenic bench. Democrats seem up for the job.

Now, it’s on to the Democratic convention in Chicago, where CNN reports that President Joe Biden and former President Barack Obama are expected to speak on Harris’ behalf. Soon after, the end of summer, Labor Day and Halloween will roll around, and the election will be upon us — with no time for Harris’ energy to wane.

Harris has a juvenile detention center

Sergio José Gutiérrez, chief executive of Espora, a digital political consulting firm that has managed more than 140 gubernatorial and presidential campaigns around the world, said the vice president is enjoying the surge in votes and online ubiquity. by a lady respected by the youth. voters. That support from new people could be very important in the coming months.

“Young people represent a strategic role for Kamala for two reasons,” Gutiérrez told BI. “First of all, Donald Trump’s policy does not seem to be willing to consider them as a strong base of voters, after his statements of support for the religious elements that deviate the most from the youth agenda, leaving them with aside.”

He added: “secondly, Kamala’s views and speeches correspond to the interests and problems of young people, making him the representative they want for the current situation of gathering Generation Z.”

Gutiérrez noted that the youth segment represents a fifth of the national electorate and has seen a significant increase in voter turnout since 2016. His latest estimates suggest that 57% of the segment of 52.8 percent of the country, mostly in favor of Harris.

‘The journey is not that long’

If Harris is running a long campaign, Dagnes said that seeking engagement from young online voters could have time to become a strategic asset, just like Hillary Clinton’s. Pokemon Go to the polls” bit by bit during his 2016 application.

However, he said: “No one felt very relieved about Hillary. This is even more true.

“All that reminds me of the first half hour of a long road trip where everyone is very happy – at 4 o’clock, nobody has that energy,” Dagnes told BI, adding say: “This trip is not that long.”

The benefits of the short campaign are not only greater enthusiasm among potential voters for Harris but also hindering former president Donald Trump’s campaign against him, Dagnes noted.

Trump was well-prepared to take on Biden in the campaign and created a group of old attacks against him that worked well among the Trump base. With Harris in office, the former president has been left to mount new attacks against him, many of which have backfired. In trying to boost Harris, Trump made unforced errors that would have done more to damage his campaign than to hinder his own.

In his efforts to find attacks that stick to Harris, Trump was widely criticized for asking what race he is after he said the Black and Indian candidate who attended Howard University, which is k A black college, he “became Black” when he said it changed politically. benefit.

Trump has also tried a few wild names against Harris, like “Laffin’ Kamala Harris” and “Cackling Copilot Kamala Harris,” which didn’t catch on like “Sleepy Joe” against Biden.

With 90 days to go before the election, it’s unclear what kind of criticism will prove most effective against Harris, and Trump doesn’t have much time to experiment.

Gutiérrez told BI that he believes that, overall, the shortened campaign seems to be good for Harris – although he has to be careful to talk more about the issues that matter to voters and not rely on his popularity. of the network to pass him over the line.

“The strong commitment and positive public opinion generated by his campaign activities show that a strong effort in the final period can support and expand his power,” said Gutiérrez. “By maintaining a high level of visibility and continuing to address important election issues, Harris is well positioned to make the most of the remainder of the campaign.”


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